Freelance local SEO specialist. 10+ years experience.
Serving home services, professional services, and multi-location businesses across the US.
I'm a freelance local SEO and GEO consultant with 10+ years of experience helping local businesses become the obvious choice in their market, from single-location shops to multi-city home service operators.
I've worked with companies of all sizes and across multiple industries, but the problem I solve is always the same: good businesses that should be winning in search but aren't. I build the systems that change that, including keyword architecture, Google Business Profile optimization, technical SEO foundations, citation consistency, and GEO optimization, ensuring your business gets cited by AI engines like ChatGPT, Gemini, and Perplexity.
Before going independent, I led digital marketing strategy at China Telecom Americas and conducted data analysis at Accenture. I'm also part of Toptal's top 3% of vetted marketing experts worldwide.
Every engagement starts with your market, your competitors, and your growth gap. Felipe leads strategy and execution directly, supported by a specialist team, so you get senior-level thinking at every stage, without the account-manager runaround.
A full audit of your website, Google Business Profile, citations, and local SERP landscape to identify exactly what is suppressing your rankings before any changes are made.
City-by-city and service-by-service keyword mapping using real volume data, built around the searches that drive your revenue.
Title tags, header architecture, schema markup, page speed, and internal linking are systematically optimized across your entire site.
Full GBP optimisation: primary category, service areas, photo strategy, Q&A, and a review framework to build local map authority.
Audit and correction of your listings across Yelp, BBB, Angi, and 50+ directories to give local algorithms the consistency signals they need.
Search Console data, ranking movement, and lead metrics are reviewed together each month, so you know what changed and what’s next.
Direct access to senior strategy. You work directly with Felipe, not a coordinator relaying messages. Questions get real answers, and strategy changes are implemented quickly, with a specialist team executing behind the scenes.
Vertical expertise. The team specializes in local SEO for home services and professional services businesses. From seasonal search patterns to the keywords that actually convert, every tactic is grounded in your competitive landscape.
Honest approach. No promises of page-one rankings. Instead, you get the technical and content foundation that gives your business the strongest possible position to compete, backed by clear data every step of the way.
Industries we serve: From HVAC and pest control to dental practices, law firms, and retail, if your customers search locally before they buy, there’s an SEO opportunity worth pursuing. Explore all industries →
I work with a limited number of clients at a time to make sure every engagement gets the attention it deserves. If you're serious about local SEO, let's find out if we're a good fit.
